CEAT, a leading tyre manufacturer in India, has expanded its retail footprint in the North East with the inauguration of a new premium retail facility in Agartala, Tripura. This strategic move underscores CEAT’s commitment to enhancing accessibility and customer service in the region, responding to the growing demand for tyres driven by the increasing sales of four-wheel vehicles.
Mr. Arnab Banerjee, MD & CEO of CEAT, highlighted the company’s dedication to its “Customer First” philosophy, saying, “The North East presents immense growth potential for the tyre industry. Our expansion ensures faster deliveries and an enhanced service experience for customers.” With 18 premium outlets and over 900 retail touchpoints already across Assam, Nagaland, Tripura, and other states, CEAT plans to expand further into Arunachal Pradesh and Meghalaya.
In Dimapur, the new CFA in Agartala is expected to positively impact Nagaland’s growing demand for high-performance tyres. With Dimapur being a key commercial hub, this expansion will provide customers with better access to CEAT’s premium products and services, further boosting the region’s automotive sector and supporting local business growth.
