Bajaj Finance Ltd., a leading force in India’s fintech-driven consumer lending ecosystem, has posted a strong festive-season performance powered by technology-enabled credit access and policy-driven spending momentum. Between September 22 and October 26, 2025, the company recorded a 27% jump in loan volumes and a 29% rise in value, disbursing nearly 63 lakh consumer loans across India.
What stands out in this cycle is the rapid onboarding of new-to-credit users — 23 lakh customers joined Bajaj Finance during the festive period, with 52% taking a formal loan for the first time. This shift underscores India’s evolving digital financial behaviour, driven by easier credit access, GST reforms, and personal income tax changes that strengthened purchasing power and boosted festive demand.
Chairman Sanjiv Bajaj highlighted how reduced GST on electronics and appliances has enabled affordability and aspirational upgrades. Despite a 6% dip in average loan ticket size, customers opted for premium purchases: financing for 40-inch-and-above TVs jumped to 71%, from 67% last year.
With a hybrid distribution strategy — 239,000 touchpoints across 4,200 locations backed by digital application journeys and the Bajaj Finserv App — the firm continues to blend fintech innovation with scale. The festive surge reaffirms how tech-led lending platforms are shaping India’s consumption and inclusion story.
