Medanta – The Medicity, six-time Newsweek Best Private Hospital in India, has made significant strides in healthcare awareness with its film, Banno Ki Rasm, which has already crossed 8 million views across social media platforms. Released under the hospital’s “Jaanta Hai Medanta” initiative, the 2-minute 28-second video emphasizes self-breast exams as a monthly practice, promoting early detection and preventive care, and highlighting the potential for increased demand in women’s health services.
Dr. Naresh Trehan, Chairman & Managing Director, stated, “Through this campaign, Medanta empowers women while addressing the societal stigma surrounding breast cancer.” Dr. Kanchan Kaur, Senior Director of Breast Cancer, noted that routine self-exams and screenings are crucial for improving outcomes, reducing treatment costs, and enhancing overall public health impact. With breast cancer accounting for one in four cancers among women worldwide, campaigns like this also influence healthcare service consumption patterns and industry focus areas.
The film has generated noticeable market engagement. Local pharmacies, diagnostic centers, and wellness clinics have reported a surge in inquiries for preventive screenings and health check-up packages. Rising consumer awareness and proactive engagement in women’s health services indicate strong market growth potential for healthcare providers in the region.
