Upstox, India’s fastest-growing and highest-rated trading and investment platform, unveiled its innovative brand campaign, ‘Cut the Kit Kit, Get in the Market’. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right. Upstox’s research reveals that the investment journey can be complicated by misinformation, misleading advice, information overload, and complex jargon, potentially leading to decisions that don’t align with an individual’s financial objectives.
Users often prioritize returns over risk and expense metrics in mutual funds and insurance plans, leading to poorly informed decisions and underconfidence among investors. Upstox aims to address these challenges by addressing the complexities of the market and encouraging users to invest in what’s right for them, aiming to “Cut the Kit-Kit” and encourage wealth creation. Kavitha Subramanian, Co-Founder of Upstox, said, “Upstox’s mission is to empower every Indian with the right knowledge and tools to invest wisely across all asset classes, avoiding common pitfalls.”
Upstox has released a campaign film titled “Cut the Kit Kit, Get in the Market” to communicate its message to investors. The film takes place in a theatre setting, where an investor expresses interest in mutual fund investing, symbolizing the overwhelming banter and confusion in the market.
